Leadership
Hamza Yaseen Joyia
Founder & CEO · Ytech Digital
"Build the whole loop, own the customer, and measure everything against real orders."
Hamza Yaseen Joyia founded Ytech Digital and has spent 7+ years building it from a direct-to-consumer fashion brand into a full commerce and digital services studio serving customers across the USA, UK, UAE and Australia. He leads the company's work across sales, e-commerce and performance marketing.
Early on, Hamza built and led a remote, commission-based sales team of 20+ people on a structured four-stage pipeline — Targeter, Opener, Closer and Fulfiller — that carried the business past 500 fulfilled international orders. That experience shaped a core operating belief he still runs the company on: own the customer relationship and the data, keep the pipeline structured, and put budget behind proof rather than guesswork.
His work spans sales leadership, e-commerce and Shopify operations, Meta and TikTok performance marketing, cross-border and cross-cultural client management, and direct product sourcing from China. Today he leads the Ytech Digital team in applying that same end-to-end system for other brands looking to launch or scale across international markets.
Designing and running structured, commission-based sales teams with owned customer data at every stage.
Store strategy and operations built to convert traffic into repeat orders.
Meta and TikTok campaigns optimised daily against revenue, with disciplined kill and scale rules.
Running commerce across four markets — currency, timing, culture and fulfilment as routine.
Direct China supplier relationships covering sampling, pricing, quality and fulfilment.
Recruiting, training and leading distributed teams around a clear, repeatable pipeline.
Hamza and the Ytech Digital team take on a limited number of brands at a time. Start with a conversation.